Our Passion Points construct is the industry’s leading tracker of consumer sentiment. Our approach is grounded in the belief that the best predictor of what consumers will do in the future is how their values are shifting now. Passion Points measure the impact of cultural change on consumers’ human values, their priorities within categories, and how participating brands’ must pivot to stay relevant in a rapidly changing world.
The Family Room measures how consumers are changing as people and shows brands and media properties how to pivot to stay relevant.
One Construct, Four Target Audiences
Kids
See how the core human values of Gen Alpha are unlike any generation that has preceded them.
Teens
Identify the human truths that all teens share, regardless of ethnicity or market.
Young Adults
Anticipate where young adults are headed as people and which of their new emotional imperatives will impact your category.
Parents
Get leading indicators on the emotional priorities and decision making drivers of the world’s most valuable consumer.
Passion PointsTM Applications
The relevance of any brand or property lives at the intersection of its own emotional assets and what consumers value most as people. Passion Points is the only study that tracks and calibrates both, informing a range of business use cases, including:
Trends Assessment
& Strategic Planning
Trends Assessment
& Strategic Planning
See where your consumer is headed and the obstacles and levers to relevance your brand faces.
Value
Proposition Design
Value
Proposition Design
Pivot messaging to reflect the new emotional priorities of your category and the emotional spaces consumers give your brand permission to own.
Content
Strategy
Content
Strategy
Align your content strategy to deliver on the most important emotional “jobs” of media for consumers in your category.
User
Aquisition
User
Aquisition
Increase your customer base by pulling the emotional triggers of adoption in your category and brand.
Multi-Cultural
& Global
Multi-Cultural
& Global
Create more inclusive brands or properties by understanding their emotional common ground.
What Our Subscribers Are Saying…
THIS REPORT IS GREAT!!!!!! All I can say is WOW!!!! Thank you so, so much!!!! This is exactly what I was hoping for!!!
– Group Director Global Insights
Passion Points have had an instant and lasting impact on how we understand and drive relevance with Gen Z
– VP Research
When we want to know our consumers’ behavioral WHAT we turn to Nielsen. When we want to understand their emotional WHY we turn to Passion Points.
– Group Brand Director
Technology is how operate our platforms. Passion Points are how we keep them relevant.
– Sr. Product
We have struggled for years with multicultural youth relevance. Passion Points have completely solved that problem.
– EVP Global Research
Passion Points have become our leading barometer on headwinds and tailwinds facing our brand. This is one of the few studies funded by the office of the chairman to guide corporate strategy
-EVP Global Insights
Passion Ponts are fundamental to how my organization now thinks and does business. Your insights have had an instant and long lasting impact on how we conceive, develop, and market our books.
– CEO Penguin Random House
