The Walmart® brand ignites five of Millennial moms’ dominant Passion Points, only one of which has anything to do with saving money. Which Passion Points does your brand light up?

The Family Room elevates the role brands play in Millennial families’ lives by speaking to the family heart, not its head.

The LEGO® brand ignites FIVE of Millennial moms’ dominant Passion Points, only one of which has anything to do with play. Which Passion Points does your brand light up?

The Family Room elevates the role brands play in Millennial families’ lives by speaking to the family heart, not its head.

The Oreo® brand ignites SIX of Millennial moms’ dominant Passion Points, only one of which has anything to do with food. Which Passion Points does your brand light up?

The Family Room elevates the role brands play in Millennial families’ lives by speaking to the family heart, not its head.