Keynotes & Immersions
The Future Of Families
Three discoveries on the remarkable new realities of modern family decision making, and three ways they are changing our society and world forever (click here for more details).
Family Health And Wellbeing 2.0
A disruptive new set of ideas and strategies for brands, organizations, and new products seeking to promote the health and wellbeing of youth and families around the world.
Modern Family Passion Points™
A fascinating exploration of the fourteen Passion Points families are most focused on today, and how they can be used to elevate the role your brand, your organization, or your cause plays in modern families’ lives (click here for more details)
Kids As A Force For Social Change
New research and a fresh set of possibilities for redefining kids as a victim of some of the society’s greatest problems to a key driver of the solution.
Millennial Mom Marketing Re-Imagined
The remarkable new realities of modern family roles, relationships, and decision making have opened the door to a fundamentally new approach to mom (and dad) marketing.
One World, One Family
Our world has never seemed more fractious and fragmented than it does today with one exception: Families. Whether Asian, European, or American, Muslim, Christian or Jew, Democrat or Republican, this workshop will show you how the core hopes, fears, aspirations and dreams are essentially identical.
Passion Point™ Brand Purpose and Positioning Strategy
A full-day workshop designed to put your team on the scent of more emotive, more persuasive, and more ownable messaging strategy by transitioning from category insights to human insights and the modern family Passion Points™ your brand ignites.
Millennial Family Brand Check-Ups
A full or half-day workshop in which we will juxtapose the new realities of modern family decision making with our your existing brand pillars for an eye-opening, exciting, and actionable set of do-differents.
Millennial Family New Product Hot Houses
Using modern youth, teen, or mom Passion Points™ as a springboard for new products that speak to families’ heart, not just their head.
Millennial Family Immersions
A complete immersion into the hearts, minds and lives of millennial families and the remarkable new realities of how they make decisions.
George Carey founded and now leads The Family Room, one of world’s leading research and brand consultancies focused exclusively on youth and families. For the last ten years, George and The Family Room have taken a particular interest in the enormous shifts in the roles and relationships that define millennial parents and kids today, and the remarkable new realities of modern family decision making. He has used these insights to create an entirely new approach for his clients’ brands to understand, innovate, and engage moms, youth, and families around the world.
“Without question, one of the most dynamic speakers and thought-provoking presentations I have ever attended.” (VP Marketing, McDonald’s)
“A total mind-bender. I had no idea we knew so little about a target we thought we knew so well.” (Director of Insights, SC Johnson)
“Simply amazing.” (CMO Kraft Foods)
“You have taught me more about families in the last sixty minutes than I had learned in the last year of on-the-job experience.” (CEO, Colgate Palmolive US)
“You have given us an abundance of the most valuable commodity companies like ours lack: fresh perspective.” (Global VP, Disney)
“You have provided invaluable input on understanding our people, the reasons they behave the way they do, and how this ministry can better support them.” (Minister of Health, Kingdom of Saudi Arabia)
“The best part of your keynote was not just the insights, but your ability to help us see what to do with them to make them actionable.” (CMO, Almarai)