TFR’s 2015 Modern Family Passion Point Study Update

This study provides a fascinating understanding of what matters most to families. Looking beyond your brand and beyond your category, The Family Room’s Passion Point Study reveals the core hopes, fears, dreams, and aspirations families are most focused on today. They are the silent but potent force guiding their decision making on everything from the foods they eat, to the cars they buy, to the candidates they elect to public office. Perhaps even more interesting, it can tell you which of these Passion Points your brand ignites, providing a powerful springboard for elevating the role it plays in modern families’ lives. Key elements of this study include:

Family Passion Points

Family Passion Points

A quantitatively sized and qualitative enriched list of the thirteen Passion Points modern families are most focused on today.

Passion Point Meaning

Passion Point Meaning

For each Passion Point, a detailed break out of the various emotional elements that define and illuminate it.

Cultural And Generational Variations

Cultural And Generational Variations

Passion Point differences between general pop, Hispanics, AA, Millennials, and Gen X.

Brand And Category Connections

Brand And Category Connections

The ability to add a custom extension revealing which Passion Points modern moms, dads, and youth see in the DNA of your brand or your category.

Global Variations

Global Variations

An apples-to-apples comparison of the presence, size, and meaning of each Passion Point in four countries.

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