What We Do

The Family Room elevates the role brands play in modern families’ lives through targeting, messaging, and innovation strategies that speak to the family heart, not just its head.

Our services fall into the following four buckets:

Millennial Family Immersions

One-hour sessions to full-day workshops that will immerse your organization in the remarkable new roles, relationships, and decision making dynamics that define global families, and the Passion Points that are the emotional bedrock of their decision making.

Over Twenty Thought Leadership Studies

Parents peers, Family Dynamix, Family passion point, FUNDamentals, The Modern Family Report

Workshops and Immersions

Parents peers, Family Dynamix, Family passion point, FUNDamentals, The Modern Family Report

Interactive Live Millennial Family Forums

Parents peers, Family Dynamix, Family passion point, FUNDamentals, The Modern Family Report

Parent, Youth & Family Research

A comprehensive assortment of qualitative of quantitative research tools that illuminate how families feel, not just what they think.

Family Passion Point Study

A proprietary ten-year, four-country Family Room study of the core hopes, fears, aspirations and joys that matter most to global moms, dads, and youth.

“Heart & Head” Segmentation

Reframing your consumer and your occasion around the rational and behavioral characteristics that are quite evident on the outside, and the core emotional drivers that are less evident on the inside.

Passion Point Category & Brand Connection Studies

Illuminating the emotional DNA of your category and brand, and the often surprising role it plays in modern families’ lives.

New Product Emotional White Space Studies

New product opportunity scoping and platform development that explores both the rational and emotional white space of your category or occasion.

Passion Point Brand Positionings & Communications

More emotive, more ownable, and more effective messaging and positioning strategy grounded in human insights, not category insights.

PPBP&C

New Product Development

Kid and family new product development that speaks to the family heart, not just its head.

NPD