Every consumer decision—in fact, every human decision—is both rational and emotional.
Our Mission
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Most marketers already understand the rational parts in detail.
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The Family Room exists to bring rigor and science to the emotional drivers of decision-making through our study of Passion PointsTM for more relevant brands and content.
PASSION POINTSTM
Our proprietary Passion Points™ construct pushes beyond the rational WHAT to the emotional WHY of your target, brand, or property with quantitative data rather than qualitative speculation.
Conducted among 30,000 youth, adults, and parents over the last 12 years, our annual Passion Points™ updates keep us on top of the shifting emotional priorities of consumers in every major market around the world.
HOW WE HELP OUR CLIENTS
The Family Room turns the creation of emotionally relevant brands and content from an imprecise art to a reliable science through the following three services.
Emotional Foresights
Anticipate the drivers of emotional relevance tomorrow, and what you should be doing to prepare today
Emotional Edge
Develop purpose, messaging, and content strategies grounded in emotional hot spots your brand owns
Emotional Audience Definition
Go beyond demographics and observable behavior to the emotional imperatives that define your target audience
GET TO KNOW US FIRST
We know clients choose partners with their heads and their hearts. That’s why we offer a few ways to “test drive” a relationship and our Passion Points™ construct…
Complimentary Passion Points Preview
This live session highlights four ascendant Passion Points in your category today and what you should be doing to prepare for them
Quantifying Your Brand’s Emotional Edge
Rational selling points are hard to find and harder to own. This short, cost-effective study uncovers and quantifies your unique emotional edge against your competitors
Receive Our Passion Points™ Posts
Get a complimentary set of emotional foresight delivered to your inbox every week by subscribing to our Passion Point Posts
Subscribe to Our 2020 Passion Points™ Study
Sign on as a strategic partner to our annual Global Passion Points Study and get early and complete access to our latest discoveries on the emotional shifts driving culture and consumer markets
