Every consumer decision—in fact, every human decision—is both rational and emotional.
Most marketers already understand the rational parts in detail.
The Family Room exists to bring rigor and science to the emotional drivers of decision-making through our study of Passion PointsTM for more relevant brands and content.
Our proprietary Passion Points™ construct pushes beyond the rational WHAT to the emotional WHY of your target, brand, or property with quantitative data rather than qualitative speculation.
Conducted among 30,000 youth, adults, and parents over the last 12 years, our annual Passion Points™ updates keep us on top of the shifting emotional priorities of consumers in every major market around the world.
HOW WE HELP OUR CLIENTS
The Family Room turns the creation of emotionally relevant brands and content from an imprecise art to a reliable science through the following three services.
GET TO KNOW US FIRST
We know clients choose partners with their heads and their hearts. That’s why we offer a few ways to “test drive” a relationship and our Passion Points™ construct…
Complimentary Passion PointsTM Preview
Quantifying Your Brand’s Emotional Edge
Receive Our Passion Points™ Posts
Subscribe to Our 2020 Passion Points™ Study
Sign on as a strategic partner to our annual Global Passion PointsTM Study and get early and complete access to our latest discoveries on the emotional shifts driving culture and consumer markets