Our Passion Points construct is the industry’s leading tracker of consumer sentiment. Our approach is grounded in the belief that the best predictor of what consumers will do in the future is how their values are shifting now. Passion Points measure the impact of cultural change on consumers’ human values, their priorities within categories, and how participating brands’ must pivot to stay relevant in a rapidly changing world.
The Family Room measures how consumers are changing as people and shows brands and media properties how to pivot to stay relevant.
One Construct, Four Target Audiences
See how the core human values of Gen Alpha are unlike any generation that has preceded them.
Identify the human truths that all teens share, regardless of ethnicity or market.
Anticipate where young adults are headed as people and which of their new emotional imperatives will impact your category.
Get leading indicators on the emotional priorities and decision making drivers of the world’s most valuable consumer.
Passion PointsTM Applications
The relevance of any brand or property lives at the intersection of its own emotional assets and what consumers value most as people. Passion Points is the only study that tracks and calibrates both, informing a range of business use cases, including: