Content Strategy



Claim a space in the impossibly cluttered early childhood media environment with an entry level product on the YouTube platform.

Passion Points Leading Indicator

An abrupt reversal in two key childrearing priorities post-2016, as the “My Child’s School And Education” Passion Point plummeted and Passion Points associated with life skills surged among parents.


YouTube Kids, with positioning, content, and user experience designed to help every child uncover and nurture their unique strengths and passions, launched successfully and became the fastest growing preschool media platform in the world.

Become A Subscriber