CASE STUDY: Disney

CASE STUDY: Disney

Emotional Audience Definition

Disney came to us looking for a new way to measure the emotional appeal of their content among kids and families across four Latin American markets. Our “Five Faces Of Fun” Passion Points™ construct and Emotional Relevance Testing gave them a whole new way to ensure that all new programing conformed to the unique emotional DNA of these audiences and the local flavors of fun.