CASE STUDY: YouTube

CASE STUDY: YouTube

Emotional Edge

YouTube came to us looking for help defining, building, and launching a kid version of YouTube. Using our foundational Passion Points™ study, we helped them see that what parents yearn for most in digital media—that doesn’t get in a world dominated by “influencer” culture—are experiences that build their kids’ self-esteem, self-discovery, and self-love. YouTube Kids was built to fill this critical emotional gap. Today, YouTube Kids is the world’s fastest growing kid media property.