The Family Room is a trusted strategic partner to the most successful brand and content marketers in the world, such as…
Working with The Family Room has enabled us to see our consumers and how they interact with our products in a whole new way. Historically we have viewed this interaction from a very functional and transactional perspective. The Family Room’s methodology and insights have shown us the emotional triggers that consumers have toward our products so that we can speak to them on a completely different level than we ever have in the past.
The Family Room’s insights about the emotional life of millennial families are absolutely fundamental to how my organization now thinks about how to reach kids and their parents. Their presentations to our creative and business teams has an instant and long-lasting impact on how we conceive, develop, and market our books. They are able to combine data and storytelling in a uniquely compelling way.
It would be hard to over-stage the critical role The Family Room played in helping us get to our new brand purpose and positioning. From identifying the emotional drivers of our category to the emotional asset we owned, every step of the process overturned long held assumptions and revealed new possibilities we had never considered.