THE PASSION POINTSTM WHAT

Our proprietary Passion PointsTM construct comprises more than 150 discrete emotional drivers of consumer choice, grouped into 14 themes across 12 global markets. We can measure these drivers precisely.

How individual consumers order these priorities plays a big role in determining the products they buy, the content they consume, and the brands they embrace.

THE PASSION POINTSTM WHO

With separate studies for kids, Gen Z, Millennials, and parents, Passion PointsTM quantify the emotional WHY and trending emotional hot spots for every major consumer segment.

KIDS
Passion PointsTM Study

GEN Z
Passion PointsTM Study

MILLENNIALS
Passion PointsTM Study

PARENTS
Passion PointsTM Study

THE PASSION POINTSTM WHEN

Updated annually for the last 13 years, Passion Points™ offer unpredicted clarity on the emotional hot spots that are trending up and down in response to your target’s cultural surroundings.

2020 Passion Points™ Wave

Anticipate your consumer of tomorrow by understanding their emerging emotional needs of today.

2020 Trending Passion Points™

Anticipate your consumer of tomorrow by understanding their emerging emotional needs of today.

DigiKids/DigiTeens Deep-Dive

Quantifies the emotional drivers of digital media adoption, usage, and satisfaction through the lens of kids, Gen Z, young adults, and parents.

Your Property's Emotional Edge

Measures your brand’s or property’s performance vs. this new emotional gold-standard and edge vs. competition.

TWO WAYS TO PARTICIPATE

Sponsor

  • 2020 Trending Passion PointsTM
  • DigiKids Deep-Dive
  • Your brand’s emotional edge
  • Custom questions
  • On-site share-out

Subscribe

  • 2020 Trending Passion PointsTM
  • DigiKids Deep-Dive
  • On-site share-out