2016 turned families’ emotional landscape upside down. In the blink of a generational eye, many of the core hopes, aspirations, and values that have always been at the top of parents’ and kids’ value system fell to the bottom. And in that same period of time, a range of issues that have never been terribly emotionally relevant to families around the world sprang to the top. In this workshop, TED Speaker and The Family Room’s CEO, George Carey, will use his company’s 2018 Global Family Passion Point™ Study to take you on a guided tour of families’ new emotional landscape including:

• Passion Points^TM: A cross-country view of what unifies and distinguishes families’ core emotional needs
• Four Emotional Hot Spots: Four trending emotional hot-spots with particular relevance for your category or brand
• Do-Different: Thought-starters on the doors each of these emotional macro trends could open to elevate your brand or platform’s relevance and sales

Much has been written and said about Gen Z’s new relationship with entertainment and technology. But what about their relationship to the foods they eat, the beverages they drink, and their broader attitudes toward health and wellbeing? This generation will soon be the hungriest, thirstiest, and most affluent consumer cohort in the world. But do you know how the core emotional needs that define them will manifest in the world of in-home and out-of-home dining? In this keynote, Family Room’s founder and CEO, George Carey, will share a fascinating look at the new emotional landscape of Gen Z and the doors it opens for Gen Z food and beverage marketers including:

• Emotional Game Changers: Four macro-trends from The Family Room’s 2019 Passion Point™ study that will change the way you think about teens and the world they live in
• The Food and Beverage Connections: Connecting the dots between these remarkable new emotional realities and the how, when, where, and why of Gen Z food and beverage consumption… along with their attitudes toward weight loss and living a healthy lifestyle
• New Product and Brand Positioning Opportunities: Three questions and the opportunities for your organization to turn these discoveries into more emotionally-relevant brands, programs and new products that speak to the Gen Z heart, not its head

Participants should be prepared for an entirely new perspective on the emotional truths that drive Gen Z decision-making, and an exciting new set of possibilities for driving Gen Z relevance on both fifty-year-old legacy brands as well as new product development.

We are awash in data on countless aspects of Gen Z media consumption today. But what about tomorrow? How is the tsunami cultural change engulfing families reshaping the Gen Z media consumer of the future, and what should you be doing now to anticipate it? Join Family Room CEO George Carey, as he shares the results of a landmark study his company has just completed that provides some startling answers. Fielded among 30,000 families in 12 countries this session will explore:

• The New Emotional Drivers of Gen Z Media Decision Making: This list codifies and ranks the 34 emotional rewards Gen Z look to their media content to deliver and how they vary by gender, age, and nationality
• Four Trending Emotional Hot Spots: A close-up look at four rapidly ascending drivers of Gen Z media decision-making offering the keys more emotionally relevant content and marketing in the future
• Your Content’s Emotional Edge: How these insights and construct can be used to define and strengthen your content’s emotional edge with Gen Z in a rapidly expanding sea of competitive alternatives

The session was created for media professionals interested in cutting through the behavioral WHAT to the emotional WHY of kid media consumption, and how to drive future relevance and viewership of their properties at a time of massive cultural change.