Core Services

Anticipate the drivers of emotionally relevant content and brands tomorrow, and what you should be doing to prepare for it today.

  • Passion Points™ Studies: Quantifies the trending emotional hot spots for kids, Gen Z, and adults in every major market around the world
  • Consumer of the Future: Defines the ascendant emotional hot spots of your growth consumer that will define their content consumption and brand affinities
  • Category Foresights: Identifies the emerging emotional drivers of your category and how to future-proof your platform or brand

Develop purpose, messaging, and content strategies grounded in emotional hot spots your brand owns.

  • Emotional Edge Studies: Quantifies the emotional assets of your brand or platform and its emotional edge vs. competition
  • Purpose & Positioning: Develops purpose, messaging, and content strategies that find the intersection of a trending cultural hot spot and an owned emotional asset of your brand or platform
  • Content Strategy: Drives relevance and cultural leadership with your target through content grounded in their trending emotional hot spots and your brand assets

Go beyond demographics and observable behavior to the emotional imperatives that define your target audience.

  • Audience Segmentation: Reframes your user universe around the various emotional archetypes it contains and the behaviors of each
  • Target Audience Definition: Isolates, profiles, and reaches your brand’s emotional soulmate within its broader user universe
  • Media Matchmaker Studies: Enables brands and media properties to identify their emotional soulmates

Specialty Services

Media & Entertainment

No industry is more driven by emotion than media and entertainment. In addition to our core services, we offer specialized tools for defining your target audience, marketing your content or platform, driving app adoption, and creating airtight ad-sales pitches through the power of emotion.

Don’t see the problem you are wrestling with on the list above?

Give us a call and we will quickly show you an innovative new way of coming at it through the power of emotion.

Consumer Packaged Goods

The most successful brands in Consumer Packaged Goods are now driving growth by infusing their brands’ rational benefi ts with emotional relevance. In addition to our core services, we offer specialized tools for finding new revenue streams, step-change growth rates, and sourcing share in the Consumer Packaged Goods space.

Don’t see the problem you are wrestling with on the list above?

Give us a call and we will quickly show you an innovative new way of coming at it through the power of emotion.

HEALTH & WELLBEING

Persuading consumers to live healthier lives is not a rational challenge, it is an emotional challenge. Our Passion Points™ study measures and tracks the shifting emotional relevance of over 30 drivers of health and wellbeing across youth and adults for more effective targeting, messaging, and program strategy.

Don’t see the problem you are wrestling with on the list above?

Give us a call and we will quickly show you an innovative new way of coming at it through the power of emotion.

LEISURE & GAMING

Our Passion Points™ study includes a multi-country deep-dive on the meaning of “fun” and how it is shifting in response to the massive changes in our cultural surroundings. So, in addition to our core services, we can quantify where the future of “fun” is headed across 5 categories and what you should be doing now to anticipate it.

Don’t see the problem you are wrestling with on the list above?

Give us a call and we will quickly show you an innovative new way of coming at it through the power of emotion.

CAUSES & SOCIAL ADVOCACY

We have found that the most successful public health programs, advocacy movements, and political campaigns change the conversation from the rational WHAT to the emotional WHY of their stated end-purpose. In addition to our core services, we offer a range of specialized tools for turning your target from passive bystanders to passionate advocates through the power of emotion.

Don’t see the problem you are wrestling with on the list above?

Give us a call and we will quickly show you an innovative new way of coming at it through the power of emotion.

Don’t see the problem you are wrestling with on the list above?

Give us a call and we will quickly show you an innovative new way of coming at it through the power of emotion.