Posted On January 06, 2020
It would be hard to overstate the critical role The Family Room played in helping us get to our new brand purpose and positioning. From identifying the emotional drivers of our category to the emotional asset we owned, every step of the process overturned long held assumptions and revealed new possibilities we had never considered.
DISCOVER THE POWER OF MEASURED EMOTION
DISCOVER THE POWER OF MEASURED EMOTION
DISCOVER THE POWER OF MEASURED EMOTION
DISCOVER THE POWER OF MEASURED EMOTION
DISCOVER THE POWER OF MEASURED EMOTION
DISCOVER THE POWER OF MEASURED EMOTION
DISCOVER THE POWER OF MEASURED EMOTION
DISCOVER THE POWER OF MEASURED EMOTION
DISCOVER THE POWER OF MEASURED EMOTION
DISCOVER THE POWER OF MEASURED EMOTION 0022
DISCOVER THE POWER OF MEASURED EMOTION
What you will learn.
See the unique emotional drivers the spur adoption across social and video platforms.
Quantify which of the emotional drivers that spur adoption consumers associate with various platforms or apps, and which are emotional outages.
Awareness, usage and satisfaction data across countries, and in-depth understanding of parent/child usage decision-making dynamics.
Identify the digital kid entertainment platforms and apps whose emotional assets are perfectly aligned with the emotional DNA of your brand.
2016 turned families’ emotional landscape upside down. In the blink of a generational eye, many of the core hopes, aspirations, and values that have always been at the top of parents’ and kids’ value system fell to the bottom. And in that same period of time, a range of issues that have never been terribly emotionally relevant to families around the world sprang to the top. In this workshop, TED Speaker and The Family Room’s CEO, George Carey, will use his company’s 2018 Global Family Passion Point™ Study to take you on a guided tour of families’ new emotional landscape including:
Much has been written and said about Gen Z’s new relationship with entertainment and technology. But what about their relationship to the foods they eat, the beverages they drink, and their broader attitudes toward health and wellbeing? This generation will soon be the hungriest, thirstiest, and most affluent consumer cohort in the world. But do you know how the core emotional needs that define them will manifest in the world of in-home and out-of-home dining? In this keynote, Family Room’s founder and CEO, George Carey, will share a fascinating look at the new emotional landscape of Gen Z and the doors it opens for Gen Z food and beverage marketers including:
Participants should be prepared for an entirely new perspective on the emotional truths that drive Gen Z decision-making, and an exciting new set of possibilities for driving Gen Z relevance on both fifty-year-old legacy brands as well as new product development.
We are awash in data on countless aspects of Gen Z media consumption today. But what about tomorrow? How is the tsunami cultural change engulfing families reshaping the Gen Z media consumer of the future, and what should you be doing now to anticipate it? Join Family Room CEO George Carey, as he shares the results of a landmark study his company has just completed that provides some startling answers. Fielded among 30,000 families in 12 countries this session will explore:
The session was created for media professionals interested in cutting through the behavioral WHAT to the emotional WHY of kid media consumption, and how to drive future relevance and viewership of their properties at a time of massive cultural change.
