Much has been written and said about Gen Z’s new relationship with entertainment and technology. But what about their relationship to the foods they eat, the beverages they drink, and their broader attitudes toward health and wellbeing? This generation will soon be the hungriest, thirstiest, and most affluent consumer cohort in the world. But do you know how the core emotional needs that define them will manifest in the world of in-home and out-of-home dining? In this keynote, Family Room’s founder and CEO, George Carey, will share a fascinating look at the new emotional landscape of Gen Z and the doors it opens for Gen Z food and beverage marketers including:
- Emotional Game Changers: Four macro-trends from The Family Room’s 2019 Passion Point™ study that will change the way you think about teens and the world they live in
- The Food and Beverage Connections: Connecting the dots between these remarkable new emotional realities and the how, when, where, and why of Gen Z food and beverage consumption… along with their attitudes toward weight loss and living a healthy lifestyle
- New Product and Brand Positioning Opportunities: Three questions and the opportunities for your organization to turn these discoveries into more emotionally-relevant brands, programs and new products that speak to the Gen Z heart, not its head
Participants should be prepared for an entirely new perspective on the emotional truths that drive Gen Z decision-making, and an exciting new set of possibilities for driving Gen Z relevance on both fifty-year-old legacy brands as well as new product development.
