Leadership
George Carey
Founder & CEO
George Carey is one of the industry’s leading authorities on the emotional drivers of consumer decision-making. Founder of The Family Room and creator of its Passion Points™ construct, George spends his days helping his clients see how the massive changes in our cultural surroundings are fundamentally changing the core values that define their consumers as people and, with it, the keys to more emotionally relevant brands and content in the future.
A TED speaker, author, and advisor to many of the world’s most iconic brands, media organizations, and non-profits, George’s top Passion Points™ relate to his two daughters who ignite his Character and Kindness,” “Preparing for Success,” “True to You,” and “Money Worries” emotional hot spots on a daily basis.
Philip Kurien
Chief Strategy Officer
With 10 years of experience leading research and strategy at The Family Room, Philip has had a impact on both the company’s internal research assets and client deliverables. He has been instrumental in creating the Passion Point™ construct and all of its core service extensions. Philip has also led many of the company’s most important collaborations with clients like Google, Disney, Nestlé, and McDonald’s. Having lived and worked in four continents, he also brings a remarkable cross-cultural knowledge of youth, parents, and adults that enhances our global studies. As a father of two daughters, who are beginning their own lives, Phillip’s dominant Passion Points™ now are “Making memories together” and “Enjoying spontaneous fun and surprises.”
George Carey
Founder & CEO
George Carey
Founder & CEO
George Carey
Founder & CEO
George Carey is one of the industry’s leading authorities on the emotional drivers of consumer decision-making. Founder of The Family Room and creator of its Passion Points™ construct, George spends his days helping his clients see how the massive changes in our cultural surroundings are fundamentally changing the core values that define their consumers as people and, with it, the keys to more emotionally relevant brands and content in the future.
A TED speaker, author, and advisor to many of the world’s most iconic brands, media organizations, and non-profits, George’s top Passion Points™ relate to his two daughters who ignite his Character and Kindness,” “Preparing for Success,” “True to You,” and “Money Worries” emotional hot spots on a daily basis.
Philip Kurien
Chief Strategy Officer
Philip Kurien
Chief Strategy Officer
Philip Kurien
Chief Strategy Officer
With 10 years of experience leading research and strategy at The Family Room, Philip has had a impact on both the company’s internal research assets and client deliverables. He has been instrumental in creating the Passion Point™ construct and all of its core service extensions. Philip has also led many of the company’s most important collaborations with clients like Google, Disney, Nestlé, and McDonald’s. Having lived and worked in four continents, he also brings a remarkable cross-cultural knowledge of youth, parents, and adults that enhances our global studies. As a father of two daughters, who are beginning their own lives, Phillip’s dominant Passion Points™ now are “Making memories together” and “Enjoying spontaneous fun and surprises.”
