OUR LEADERSHIP TEAM

George Carey

Founder & CEO

George Carey is one of the industry’s leading authorities on the emotional drivers of consumer decision-making. Founder of The Family Room and creator of its Passion Points™ construct, George spends his days helping his clients see how the massive changes in our cultural surroundings are fundamentally changing the core values that define their consumers as people and, with it, the keys to more emotionally relevant brands and content in the future.

A TED speaker, author, and advisor to many of the world’s most iconic brands, media organizations, and non-profits, George’s top Passion Points™ relate to his two daughters who ignite his “Character and Kindness,” “Preparing for Success,” “True to You,” and “Money Worries” emotional hot spots on a daily basis.

Philip Kurien

Chief Strategy Officer

With 10 years of experience leading research and strategy at The Family Room, Philip has had an impact on both the company’s internal research assets and client deliverables. He has been instrumental in creating the Passion Points™ construct and all of its core service extensions. Philip has also led many of the company’s most important collaborations with clients like Google, Disney, Nestlé, and McDonald’s. Having lived and worked in four continents, he also brings a remarkable cross-cultural knowledge of youth, parents, and adults that enhances our global studies. As a father of two daughters who are beginning their own lives, Phillip’s dominant Passion Points™ now are “Making Memories Together” and “Enjoying Spontaneous Fun and Surprises.”

Joe Cesaria

SVP New Client Engagement

Joe Cesaria is responsible for bringing the power of Passion Points™ to new clients of The Family Room. As an accomplished researcher in his own right, Joe understands client needs and the insight problems they are trying to solve. As a cultivator of new opportunities, Joe has over 25 years of experience leading client development at global research firms, including Ipsos, Insight Express and The NPD Group, where he nurtured key relationships and developed strategic research partnerships with Fortune 500 companies—leading to significant revenue growth. Joe holds a bachelor’s degree in marketing from Lehigh University and master’s degree in finance from Dowling College. He has also completed numerous executive leadership and sales management training programs throughout his career. Joe’s wife, daughter, and outside interests ignite his Passion Points™ of “Preparing My Child For Life,” “Having Fun Together as a Family,” and “Making My Life Simpler and Less Complicated.”

Jim Meyer

Senior Advisor

Jim Meyer works with marketing services companies on transformation initiatives and growth strategy. At TFR, Jim helps the leadership team develop the Passion Points™ construct and methodology for applications in large-scale consumer research and digital media targeting and measurement. Co-creator of the Mindset Media psychographics standard and a former senior executive and board director in advertising, media and market research, Jim is an expert in consumer motivation, branding, and advanced media technology. Despite his apparent dorkiness, Jim is lucky in love. He has a lovely wife and partner, three great adult sons and two great adult stepdaughters. His Passion Points™ are “A Career He Loves,” “Living a Healthy Life,” and “Friends Who Feel Like Family.”

George Carey

Founder & CEO

George Carey

Founder & CEO

George Carey is one of the industry’s leading authorities on the emotional drivers of consumer decision-making. Founder of The Family Room and creator of its Passion Points™ construct, George spends his days helping his clients see how the massive changes in our cultural surroundings are fundamentally changing the core values that define their consumers as people and, with it, the keys to more emotionally relevant brands and content in the future.

A TED speaker, author, and advisor to many of the world’s most iconic brands, media organizations, and non-profits, George’s top Passion Points™ relate to his two daughters who ignite his “Character and Kindness,” “Preparing for Success,” “True to You,” and “Money Worries” emotional hot spots on a daily basis.

Philip Kurien

Chief Strategy Officer

With 10 years of experience leading research and strategy at The Family Room, Philip has had an impact on both the company’s internal research assets and client deliverables. He has been instrumental in creating the Passion Points™ construct and all of its core service extensions. Philip has also led many of the company’s most important collaborations with clients like Google, Disney, Nestlé, and McDonald’s. Having lived and worked in four continents, he also brings a remarkable cross-cultural knowledge of youth, parents, and adults that enhances our global studies. As a father of two daughters who are beginning their own lives, Phillip’s dominant Passion Points™ now are “Making Memories Together” and “Enjoying Spontaneous Fun and Surprises.”

Joe Cesaria

SVP New Client Engagement

Joe Cesaria is responsible for bringing the power of Passion Points™ to new clients of The Family Room. As an accomplished researcher in his own right, Joe understands client needs and the insight problems they are trying to solve. As a cultivator of new opportunities, Joe has over 25 years of experience leading client development at global research firms, including Ipsos, Insight Express and The NPD Group, where he nurtured key relationships and developed strategic research partnerships with Fortune 500 companies—leading to significant revenue growth. Joe holds a bachelor’s degree in marketing from Lehigh University and master’s degree in finance from Dowling College. He has also completed numerous executive leadership and sales management training programs throughout his career. Joe’s wife, daughter, and outside interests ignite his Passion Points™ of “Preparing My Child For Life,” “Having Fun Together as a Family,” and “Making My Life Simpler and Less Complicated.”

Jim Meyer

Senior Advisor

Jim Meyer works with marketing services companies on transformation initiatives and growth strategy. At TFR, Jim helps the leadership team develop the Passion Points™ construct and methodology for applications in large-scale consumer research and digital media targeting and measurement. Co-creator of the Mindset Media psychographics standard and a former senior executive and board director in advertising, media and market research, Jim is an expert in consumer motivation, branding, and advanced media technology. Despite his apparent dorkiness, Jim is lucky in love. He has a lovely wife and partner, three great adult sons and two great adult stepdaughters. His Passion Points™ are “A Career He Loves,” “Living a Healthy Life,” and “Friends Who Feel Like Family.”