Reveals how changes in the world are affecting consumers’ human values and provides leading indicators of future drivers of consumer decision making.
The industry’s leading tracker of consumer sentiment
By measuring shifts in people’s emotional priorities, Passion Points reveal where consumers are headed and how brands can pivot to stay relevant.
The Passion Points platform delivers three levels of knowledge:
1. Human Insights
50 emotional priorities
rooted in proven models of human need.
of longitudinal tracking revealing shifts in human values and priorities.
cohorts, including kids, teens, young adults and parents.
markets covering 70% of the world’s GNP.
2. Category Impacts
Shows how consumers’ shifting values are reshaping the emotional jobs they will expect your category to do in the future.
10 product categories covering consumer products and media/entertainment.
24 emotional jobs tailored to each category.
Longitudinal trending that reveals where your category is heading.
3. Brand Pivots
Identifies the barriers that will inhibit the relevance of your brand in the future and the ways human-centered design can eliminate them.
Pinpoints your brand’s most valuable assets for driving emotional relevance now.
Reveals your brand’s obstacles to future relevance.
Identifies essential pivots and pathways to future-proof your brand through human-centered design.