THE PASSION POINTSTM WHAT

Our proprietary Passion PointsTM construct comprises more than 150 discrete emotional drivers of consumer choice, grouped into 14 themes across 12 global markets. We can measure these drivers precisely.

How individual consumers order these priorities plays a big role in determining the products they buy, the content they consume, and the brands they embrace.

THE PASSION POINTSTM WHO

With separate studies for kids, Gen Z, Millennials, and parents, Passion PointsTM quantify the emotional WHY and trending emotional hot spots for every major consumer segment.

KIDS
Passion PointsTM Study

GEN Z
Passion PointsTM Study

MILLENNIALS
Passion PointsTM Study

PARENTS
Passion PointsTM Study

THE PASSION POINTSTM WHEN

Updated annually for the last 13 years, Passion Points™ offer unpredicted clarity on the emotional hot spots that are trending up and down in response to your target’s cultural surroundings.

2020 COVID- 19 PASSION POINTSTM STUDY

Learn how COVID-19 is impacting consumers emotionally and what to do
to keep your brand or property in sync

This year, we will expand our study to enable dynamic tracking of the emotional impacts of the COVID-19 crisis. We will offer participants a clear, measured line of sight into how the DNA of their brands align with consumers’ emotional priorities – and what they should do now and later to stay relevant in a post-COVID world.

2019 Baseline Wave
Where your consumer WAS

coming out of 2019, including 150 emotional drivers of consumer decision making for youth and adults grouped into fourteen territories

2020 Spring Wave
Where your consumer IS

in the heat of the COVID-19 crisis and which of their trending emotional hotspots they connect to your brand, property, or platform

2020 Summer Wave
Where your consumer WILL BE

as the crisis matures and ends, leading edge indicators of its long-term imprint on the emotional DNA of your consumer and assets of your brand or property

2020 Winter Wave
The new normal

With COVID-19 in the rearview mirror, a quantifi ed portrait of your consumer of the future, and which of your brand or platforms’ assets are most capable of driving relevance and growth

WHAT YOU WILL LEARN

The New Normal

The immediate and lasting imprint of COVID-19 on the emotional DNA of your growth consumer

What It Means For Your Category

What the post-CV19 consumer expects your category to deliver and the brands/ properties they think are doing it best

How To Respond

Which of your target’s new emotional imperatives are embedded in the DNA of your brand and can serve as a foundation of messaging, content, social strategy.

TWO WAYS TO PARTICIPATE

Sponsor

Immediate access to our quarterly COVID-19 Passion PointsTM tracking studies:

  • Kids, Gen Z, Millennials, Gen Z/Boomer
  • Category close-ups for media, entertainment, food, health
  • 13 Markets
  • 2019 Baseline data reveal key difference vs. the pre COVID-19 world

Subscribe

All the benefi ts of subscription plus custom inclusion in our next wave to include

Your Consumer: Insert a typing tool for data on your growth consumer

Your Category: Quantifi es the new emiotional drivers of your category

Your Brand: Identifi es your brand’s emotional edage in a post COVID-19 world